We see an exciting future, where business can operate harmoniously with nature.
Anything produced can be reused or reutilized an infinite number of times. If anything is lost it can become a part of a natural ecosystem. Here, it will provide a basis for regeneration. In this future, we move beyond something being ‘sustainable’ to being ‘regenerative.’
Where anything we produce benefits ecological growth and re-establishment and we help remedy the damages of past industrial practices. This can only be achieved if we take full responsibility for what businesses produce throughout its entire lifecycle. The plant bottle is our first step towards this future and our first commitment to a circular economy. It is better for us and the planet.