A product life cycle, designed in harmony with nature.
Mother Nature views greenhouse gases, like atmospheric carbon, as a feedstock, a raw material for creation. It acts as the backbone of life and is what our trees, plants, coral reefs, and civilisation is built on. At For The Better Good, Mother Nature is our teacher, our guru. She guides us in how we create our products, how we interact with them, and where they go after they have served their purpose.
Like nature, everything we do comes back to balancing the cycle of Carbon.
Carbon flows from the atmosphere, into natural reservoir and back into the atmosphere in a constant cycle. Plants, for example; have to absorb carbon dioxide from the atmosphere for growth, using the process of photosynthesis
We use starch-rich plants like corn to capture and sequester (isolate) CO2, transforming it into long-chain sugar molecules to make our bottles. All feedstocks have advantages and disadvantages, but bypassing the use of fossil fuels where we can dramatically reduces our carbon footprint compared to producers of single-use, oil based plastic. This is a start, a step in the right direction and we are also committed to the continual improvement of the best available feedstock options in our supply chain, minimising our impact in every way we can and never thinking that one solution is perfect.
Today, the carbon cycle is changing. Humans are moving more carbon into the atmosphere from other parts of the Earth system at a faster rate than ever. A large contributor being our reliance on fossil fuels such as coal and oil. The more out of balance this system becomes, the greater the impact on our climate and overall health as a species. Another large part is food waste. Food is a valuable resource when composted, and a threat to our climate when landfilled. Composting our food is another way to cycle carbon in a way that is better for our earth.
The role of our CarbonCycle, is to try and keep as much carbon as possible in the ground, and out of the atmosphere.
This starts with the plants we use sequestering or gathering carbon from the atmosphere as they grow, carbon which is then stored in our BetterBottles.
This carbon sequestering is then extended by the re-use , repurpose, or composting of our BetterBottles, along with food. A process in which all our consumers play their role. We can not control what you do, but we can provide you with a choice.
All bottles that are returned to our Better Collection Partners re-enter our CarbonCycle in one of two ways.
- The Bottle and label will either be composted in an existing commercial composting facility, our own composting facility, or one of the private facilities we have access to in New Zealand; Depending on the location of where the bottle was returned. This is mimicked in nature once an organic resource has been used, allowing nutrients to re-enter the natural environment.
During this composting process, our bottle and label material will break down into its natural elements of C02 and water.
- The Bottle and label will be repurposed into a new item, extending the useful life of the material even further and keeping the keeping carbon in a physical product, before ultimately being composted and carrying out the lifecycle of option 1.
As our lids are not currently designed or able to be composted and in-keeping with our philosophy, our goal for these is to take option 2, and extend the useful life of our lid material as long as possible. All lids that end up in our Better Collection are currently separated and stored as we build up enough material to warrant repurposing these into a new item.
Once the bottle has decomposed alongside food waste, the compost can then go on to fuel the growth of more plants.